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SEO Services in Thane,Mumbai |
Technically speaking, the amount of data sent and received by people who visit your website is the web traffic. To state it in simple words, web traffic means the number of people who visit your website and the number of pages they click.There are many areas where you can work upon to increase the topic. The most important one among them is Search Engine Optimization. There are counter-arguments to optimization, but at the end of the day, these practices will bring you genuine traffic to your website.
1.
Keyword: Keyword research is the most
important factor of search engine optimization. User searches the web with a
word or phrase, we call it the Keyword, and the search engines display the
result of web pages for that Keyword. If your web page content matches the
highly searched keywords, then your webpage would rank higher in the search
engine. So the first step should be
keyword research. Once you freeze the list of keywords, the next step should be
developing and optimizing your content.
Title Tags: The title of your web pageisplaced
in the Title tags in the header of your html code.
<html>
<head>
<title> Top 10 SEO Tips
</title>
</head>
<body>
</body>
</html>
A titles is very
important on-page SEO factor. The
browser displays the title at the top. You should give relevant, intelligent title to all of your webpages. Use the main
keyword of the web page in the title. Again, do not try to stuff all your
keywords in the title.
3
Meta Tags: Meta tags give additional
information about your web page data like the description, author name, keyword
etc. Meta tags also are part of the header section of your html code.
a.
Meta Description Tag: Give a description
about your webpage. Include keywords in your description.
<meta name=”description” content=
“Description of the web page”/>
b.
Meta Keywords Tag: Include all of your keywords for the webpage
in this meta tag.
<meta name=”keywords”
content=”keyword 1, keyword 2, keyword 3”/>
c
Meta Robots Tag: Include a meta robots
tag which gives directions to the search engine crawlers on what file to crawl
and follow when a user is not able to control the robots.txt file.
4
Heading Tags: Search engines consider
the headings and sub-headings in your web page. So use bold heading tags
instead of graphical ones.
5
Anchor tags: Use your keywords
effectively in anchor texts and in title for the anchor texts.
6
Image Tags: Use your keywords in the image name, alt attribute and title attribute.
Image Tags: Use your keywords in the image name, alt attribute and title attribute.
7
Website Content: Creating unique,
original, relevant and high quality
content is what the search engines value the most. You should develop the content around the
keywords you have frozen. The keywords should naturally flow in your content.
Do not try to stuff it. Keyword congestion will result in search engines
thrashing you as spam.
Code to content ratio: Do not
write java scripts and css in your web page coding. Call the external “.js” and
“.css” file while coding for your web pages.
9
Page Layout: Locate the div
block displaying the content at the beginning of the web page code. Use CSS
instead of nested tables. In the menu, use text links with anchor text and
other attributes.
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Sitemap: The sitemap has twin benefits;
it is convenient for the user to navigate and all of your content rich pages are
exposed to the search engine spider.
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1.
Inbound links: Get inbound links from
good directories. Get more valuable links from first-level directories,
secondary directories and niche directories.
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2.
Exchange Links: Refer to google
webmaster guidelines before building links in your webpage. Do a thorough search, exchange links with
sites that are relevant, higher traffic rank and a-listers.
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3.
Articles: Create a keyword specific
article and publish it in the appropriate website.
1
4.
Press Release: Press releases are targeted
for a specific audience and it will bring you potential clients.
15.
Go Viral on Social Media: Publish your content like
article, videos, presentations, tools etc. in social sites like:
a.
Social Book marking sites
b.
Social event sharing sites
c.
Photo and video sharing sites
16.
Be an active member in social
media. Create blogs, social bookmark
your blogs, reply to others blog posts (blog
answering), utilise yahoo
answering, register on niche forums, squidoo lens and hub page creation
17.
Social Media optimization: Create
your profile in social websites like facebook,
twitter, orkut,linkedIn etc.,
create a network around you and join various groups and communities.
Tips to avoid being penalized by the search
engines:
18.
Do not get paid links for
optimization purposes. Search engines allow paid links only for advertising
purpose.
19. Cloaking for the purpose of optimization is strictly forbidden. You should
not generate
20.
Do not duplicate the content
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